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Runda Digital day is a 3-day music conference focused on digital in music, in 3 cities, in Belgrade, Zagreb, and Ljubljana!

Runda Digital Music day is a new series of the events by the pan-national association in Balkans Runda. Events will take place in Belgrade (November 4th), Ljubljana (November 6th) and Zagreb (November 7th). The entrance is free but with registration as limited seats are available. Conference is organized by Regional Association of Independent Discographers – Balkans and sponsored by Merlin and supported by Impala. For now, confirmed is the Spotify workshop in Zagreb, as well keynote from Merlin, WIN and Impala.

Belgrade Agenda:

09:00 – 10:00 Welcome coffee and snacks – Networking and registration
10:30 – 11:30 Roadmap to Germany
11:30 – 12:00 Runda Presentation
12:00 – 13:15 Developing a label for the digital era
13:15 – 14:15 Lunch break
14:15 – 15:15 Copyrights in the Digital Era
15:15 – 16:15 Women in Music Industry
16:15 – 16:30 Coffee break
16:30 – 17:10 Keynote Tom Deakin – Merlin
17:10 – 17:40 Label Spotlight – IDJ
17:40 – 18:40 Future of streaming in Balkans


Ljubljana Agenda:

09:00 – 10:00 Welcome cofee Networking and registration
10:00 Welcome speech
10:30 – 11:30 Developing a label for the digital era
11:30 – 12:15 WTF are ISRC Codes
12:15 – 13:15 Copyrights in the Digital Era
13:15 – 14:15 Lunch break
14:15 – 15:15 Label Spotlight – Bassivity Digital
15:15 – 16:15 Women in Music Industry
16:15 – 16:45 Coffee break
16:45- 17:45 Presentation WIN & IMPALA & Runda
17:45 – 18:45 Future of streaming in Balkans


Zagreb Agenda:

09:00 – 09:30 Registration
09:30 – 09:45 Welcome speech
09:45 – 10:15 Keynote – Helen Smith – Impala
10:15 – 11:15 Copyrights in the Digital Era – Implementation of Article 17
11:15 – 12:15 Future of streaming in Balkans
12:15 – 12:30 Coffee break
12:30 – 13:00 WTF are ISRC codes
13:00 – 14:00 Is streaming influencing booking, touring and festivals?
14:00 – 14:45 Lunch break
14:45 – 15:30 Music Moves Europe
15:30 – 16:15 Women in Music Industry
16:15 – 16:45
16:45 – 17:00
Coffee break & Runda presentation
17:00 – 18:00 How to break an artist in the digital era and grow your fanbase
18:00 – 19:00 Spotify Workshop for Labels


With a new streaming market that is growing and with a potential market of 40 million people (20 million in Balkans, and 20 million from Balkans living abroad) this is an exciting time for music business and labels in the Balkan region. But not just Balkan labels but also international indie labels that will finally be able to get revenue and some sort of statistics from the region that is already having a lucrative and very vivid live music scene. Lack of infrastructure in the last 20 years put us in the position where we were left behind the music business in the world and Runda aims to change that. Runda was founded in October 2018 by regional labels from Croatia, Slovenia, Serbia, Macedonia, Montenegro and Bosnia, and Herzegovina, with the aim to help growing record label business in the region. When we did research among members one of the key issues was education. That’s why we decided to make Runda Digital Music day with the aim to provide to all key market players education and professional development. From basics like using and obtaining ISRC codes to guides how to use Spotify for Artists, to copyright basics and copyright in the digital era.

 Founded in 2007, Merlin is the global digital rights agency for the world’s independent label sector. Merlin represents by far the most commercially significant set of rights outside of the three major labels. Our 800+ members represent tens of thousands of labels from 63 countries and release music by the world’s most innovative and important artists.

Our remit is to add value to the global digital marketplace by ensuring that independents have a vehicle to enhance their ability to compete in the ever-changing world of digital music as well as to protect the value of their rights. For digital services, Merlin offers significant efficiencies: allowing the opportunity to globally license – via a single deal, instead of hundreds of individual local deals –the world’s most important and commercially successful independent music labels.

To date, Merlin has licensed all leading new-generation digital music services – helping to ensure that independent music is appropriately represented and valued in the digital market.

Merlin is owned and controlled by a not-for-profit foundation, supervised by a member-elected board representing the wider independent label community, ensuring that members receive the benefit of Merlin’s activities at the lowest possible cost.

Reflecting Merlin’s global scope, this board consists of 15 members – five each from North America, Europe and the Rest of the World.

Merlin is 100% transparent with our members regarding deal terms.

Once operating costs are covered, all benefits accrued from our commercial agreements are shared equitably amongst our members. Every Merlin member is provided with full details of each licence we sign – informing and empowering their business decisions in the digital marketplace.Merlin has offices in London, New York and Tokyo, with a head office in Amsterdam.

IMPALA was established in April 2000 to represent independent music companies. 99% of Europe’s music companies are SMEs. Known as the “independents”, they are world leaders in terms of innovation and discovering new music and artists – they produce more than 80% of all new releases and account for 80% of the sector’s jobs (for more information, see the features of independents). IMPALA’s mission is to grow the independent music sector, return more value to artists, promote cultural diversity and entrepreneurship, improve political access and modernise perceptions of the music sector. IMPALA has its own award schemes which highlight the artistic contribution of independent music. IMPALA award winning artists include Viagra Boys who was voted winner of the last Album of the Year Award, Caribou, Agnes Obel, José González, Guadalupe Plata, The xx, Armin van Buuren, Adele, Mogwai, Metronomy, Orelsan and Andrea Bocelli.